Win rate and payoff ratio

What win rate means for a trading or investing strategy, why a high win rate can still lose money, and how win rate and payoff ratio combine into expectancy.

Win rate alone misleads

Win rate is the share of trades, days or months that made money. A strategy can win 90% of the time and still lose, if the 10% of losses are large enough. Another can win only 35% of the time and do very well if the wins are big.

Payoff ratio and expectancy

  • Payoff ratio = average winning trade / average losing trade.
  • Expectancy = win rate x average win - (1 - win rate) x average loss.
Strategy Win rate Avg win Avg loss Expectancy per trade
A 90% +1% -10% -0.1%
B 35% +8% -2% +1.5%

Strategy A feels better day to day and loses money. Strategy B feels worse and makes money.

Profit factor

Profit factor = total gains / total losses. Above 1 means the strategy made money; above 1.5 over many trades is solid.

Using it

Always read win rate together with payoff ratio, Skewness of returns and Maximum drawdown. A very high win rate with rare large losses is the classic profile of strategies that "pick up pennies in front of a steamroller".

See also

Last updated September 30, 2026. Education only, not investment advice.